GOING GLOBAL Essay Example | Topics and Well Written Essays - 3750 words

GOING GLOBAL - Essay Example We critically analyse their strategy and see how they are coping in the international arena. The paper ends with a discussion on two strategies: standardisation and adaptation. When companies decide to enter new markets they have to decide which one they will follow and once they have decided this, they develop a plan. All further decisions are based on this strategy. We have discussed many things concerning the bank, their strategy, their history and what are they looking for when they decide to locate in a new country. The details of costs have also been discussed in detail. Also, the strategy the bank follows whether it wants to standardise its products around the world or customise them according to the country. We also looked at the adaptation techniques that the bank uses when they enter a new market. Also we analyse what has worked for the bank; to standardise their product or to adapt it to countries requirements. Today the whole world is one big market. There are no boundaries and businesses can operate all around the world without having offices in any of the places. Most of this has been possible because of the internet, communication has become easier and faster. Each and every company uses a different strategy to expand into the global market. The onset of going global is gradual. One of the main reasons why companies have decided to expand into markets around the world is because they want to gain a competitive